Total Traffic & Weather Network sponsorships reach the largest, most exclusive and highest quality audience in traffic media.
TTWN’s 15 and 10 second sponsorships (within local radio content) offer advertisers the ability to impact consumers not just at decision point, but with the most relevant message as well
Your message is read in-content separate from the commercial stop-set
TTWN sponsorships are embedded in traffic, news, weather and sports reports.
Reach: TTWN reports on nine of the top 10 station groups in the US (over 170 radio station groups in total), providing close to 90% reach of most demos each month
Flexibility: Live read sponsorships allow an advertiser to be more relevant to consumers. Run copy based on day-part, day, format, weather conditions. In addition, pre-records allow advertisers to air their own produced creative
Ease: Purchase one to 200+ markets through a single point of contact. TTWN has completely merged the Clear Channel traffic inventory with the former Metro Traffic so all TTWN sellers can offer advertisers on a single or multi market basis, and a cross platform opportunity
Connection: Connect with consumers when they seek out daily content and decisions are being made. Traffic, news and weather are the most popular programming elements outside of music*